With the advent of the Internet, the issue of winning customers has become a more complex issue, and advertising people is no longer the most effective way to attract new consumers. Now making the customer come to the product on his own is one of the people’s top priorities.
But how is this done?
Among the inventions aimed at winning our clients’ strategy (Internal Marketing or Inbound Marketing) now know exclusively the meaning of it and how you can exploit this technique in order to win customers and win them!
What is Inbound Marketing?
In traditional marketing the goal is to attract customers through the use of a variety of advertising campaigns. We are referring to the use of a technique aimed at “pushing” products to customers, without any allocation or division of these customers or even classification, without attempting to understand the needs of this audience.
As expected, this method is no longer effective, as most people have expressed a high critical sense about something imposed on them. In addition, this technology also results in a high cost to the entrepreneur.
Under these changes, Inbound Marketing appears as an alternative that offers entrepreneurs a new way of winning customers.
If the company in the traditional marketing is looking for customers, Inbound Marketing process is mirrored: the customer is the one who is looking for the products.
How does that happen?
By producing important content, customizing this content for a typical client persona can generate interaction and loyalty. Thus, earning customers is much easier by using techniques that do not cause snooping or inconvenience, and are closer to people who are affected by the attractiveness of this content and not to sell the product from the start.
However, you must adhere to some caution while following your strategy.
Digital marketing specialists point out that about 80% of the content for a company should be a top-down sales repress, aimed at winning and persuading customers. Only about 20% of the content being prepared should focus on conversion and admiration, as materials that provide knowledge and information about the product.
Winning customers through the use of internal marketing, as well as working continuously, also offers many advantages for doing business and entrepreneurship. These include: saving money, well-organized and accurate communication, gaining great loyalty to customers and the brand’s great reach.
As of now, we’ll show you some tips you can follow:
7 Creative Ways To Get More Customers
We have prepared the best strategies in Inbound Marketing to attract potential leads and turn them into real customers, in an easy way that does not include any kind of intrusion.
1. Know the typical client persona
The first step to start applying customer acquisition techniques is to analyze the characteristics of the client well. Identifying the features of an ideal consumer is essential to creating customized content that meets the needs of this ideal and typical audience.
To get to know the target customer, analyze the way they behave, their wishes and the pain they experience using tools such as web analytics and do a lot of research.
As of now, it’s time to think about solutions to help a potential consumer solve his problems. If your brand is able to deliver solutions within expectations, you will be able to achieve great success not only in gaining potential customers but also in sales primarily.
2. Provide good content
Having a space for marketing and selling products is important, but it’s essential that you have a channel to promote important content, and creating a blog is an excellent way to do it.
Entrepreneurs who focus only on showing their product and brand can make less of an impact than those who focus on delivering high-quality content, adding value to the lives of their customers and customers.
People flee from companies that make propaganda a way to spread spam. Are increasingly looking for brands that are interested in hearing their needs, offering solutions to them, and always being present in a way that is not intrusive in their lives.
The blog is one of the best places to set up high-quality content. It represents the company and conveys an impression of power to readers.
Keeping a blog up to date and providing good articles written in a good way, which of course offers solutions to customers is a great way to Inbound Marketing.
3. Send non-intrusive emails
Winning customers should be a constant pursuit. Even customers who have made a purchase should always take care of their entrepreneur.
One way to maintain communication with the customer is to send emails. Marketing email, if used, is a way to help you win customer loyalty and increase your chances of getting a higher return.
None of us likes to receive emails that are never related to their interests, and did not ask for them. If it does not help to flood customers with a flood of ads filled with ads, which only interested in selling the image of the company at all times.
The basic advice for sending these messages is that the customer can access high-quality content, and obtain important and customized information that matches his or her own character.
4 – Submit Tips on YouTube
For anyone wondering how to win customers, YouTube seems a good tool for it. This video distribution and distribution platform has become very essential for business, providing access to unlimited number of customers, as well as being the second largest search engine in the world, powered by Google!
Videos that include the tips of the essence of marketing attract customers: Here the focus is not on selling a product, but on showing solutions to the customer to help him get rid of his pain and problems. So he interacts frequently with the content, and from this he will seek behind the brand that made him so.
It’s so easy to sell to a customer who knows what he wants to buy, and where to buy it.
5. Interaction through social networks
Social networks are great tools to drive sales, without a doubt. But there are a lot of people who take advantage of this space in ways that are not right.
Social networks such as Facebook, Instagram and Twitter should act as a link between customers and the brand.
Promotion of the product within these channels is permitted, but not exaggerated. The focus should be on the company’s communication with customers, answering all their questions, problems and pains, and providing practical solutions for them.
But be careful because social networks can not become a section of the most common FAQ, which should not be a question-and-answer place.
As networking is a place for entertainment, users want to find more art and personalization in publications. To make the most of these channels, indispensable content preparation is important, but at the same time it should be less formal, if it is compatible with the character of the target customer persona.
Among the many benefits of social networking, we can read comments, send messages and share content instantly with celebrities and followers.
6. Create informative material
Also in the production line of important content, it is essential that your brand is not limited to traditional formats, such as text and video. The development of digital books and infographic models can make your content gain a great advantage when you gain power and become a reference on a subject.
An important tip is to provide these rich and rich materials to customers in a free manner, in return for specific action, such as filling out a form. In this way everyone wins!
E-book lets you move deep content around a topic. It provides customers with a range of important information, which can be consumed, exclusively via cell phones (in digital format).
Infographic models also serve to awaken the visual sense, instantly, as well as the customer’s attention. Using colors, images and graphics, information is transferred more easily than traditional articles.
7. Promotional presentations were made
Remember that to sell more, selling language is not always necessary. Ad campaigns and spam strategies do not work much on the Internet, so consumers now have more choices for the same service providers.
A strategy that works well to win customers is to offer promotions and new things as much as possible. If your brand is always able to stay in the lives of customers, they will seek to acquire their products in a free manner, with absolute desire.
Promotions are a lot of brand interaction, and are one of the best ways to win new customers, and they help keep customers loyal.
But do not overdo it too much! Always strive for creativity and make something truly useful to customers.
Always focus on the taste that makes the customer interact, for example: select three friends with this link and win a 10% discount, and be very careful considering that this type of content may be subject to penalties.
Spend time promoting action that spurs a real dialogue and stimulates the interaction of your potential buyers.
It’s time to apply these tips!
These strategies were essential in Inbound marketing in order to win customers.
With the use of these techniques and tools, more customers can be won, thus achieving more sales and spending a little money. We have introduced some simple strategies, but they work quite differently from traditional marketing, providing more independence to the customer.
If you start with these seven tips it will become much easier to apply other complementary techniques in order to get more customers to your business.
Would you like to know more about this topic? Never hesitate to read a publication that talks about other marketing strategies that also help you win customers.
We would like to know your opinion on this topic! Did you experience it? How did you work to win more customers? You can tell us about it in the comments area!