TikTok Advertising: The All-in-One 2022 Guide

We offer you a range of marketing and creative solutions for new brands during the inaugural edition of “Tik Tok World”

We hosted a unique global experience by launching TikTok World, a service designed to enable brands and marketers to take full advantage of the TikTok platform, and help them reconsider how they communicate with their followers on the platform.

During this inaugural edition of the global event, we introduced a range of new and innovative marketing and business solutions, to help companies of all sizes make a real impact for their businesses. These solutions aim to enhance the brand’s experience on the platform, ways to communicate with audiences, and how these companies and brands are recognized by the community on the platform.

TikTok Advertising

Enhancing Brand Collaboration with Content Creators and Creators with Innovative Creative Tools:

Once brands join TikTok, we encourage them to think like marketers and act like creators. In fact, as a testament to the creative and engaging work of brands on TikTok, 61% of platform users say videos on TikTok are more unique than any other platform, and 7 out of 10 say TikTok ads are fun.

To enable advertisers to be creative on the platform and also help them connect and collaborate with the creative community and content creators on the platform, we have provided a wide range of creative solutions:

TikTok Creator Marketplace: This self-service portal makes it easy for brands to find a diverse group of creators who align with their vision.

AP TikTok Creator Marketplace API: This tool enables the delivery of first-party data on TikTok to creative marketing experts including Whalar, Influential and Captiv8, with the aim of providing brands with quality services and helping them manage an end-to-end marketing process with TikTok creators.

Open campaigns for submission: Brands can post brief summaries of their campaigns to creators via the TikTok Creator Marketplace, where creators willing to participate in the campaigns will be able to self-submit.

Marketing Content Control: This tool enables content creators to differentiate their videos and reveal commercial content without disrupting the flow of their creative content.

Customizable Instant Page: Brands can create landing pages that load in seconds – 11 times faster than standard mobile pages – to allow users to dig deeper into the brand’s message by watching videos or browsing different content.

New marketing solutions to measure the value and impact of Tik Tok

When it comes to marketing, the question is always: How can brands determine the impact of a campaign without measurement?

In order to help brands, large and small, find a niche for their products and services while maintaining performance in a brand-safe environment, we’ve shared tools that will help brands easily buy ads, measure the success of their campaigns, and analyze performance results on the platform.

Reach and Frequency: Brands can launch campaigns that are credible, effective, and predictable on TikTok.

TikTok Brand Impact Study: This survey-based approach measures how users feel about the ads they see on the platform. Additionally, TikTok has partnered with Kantar and Nielsen for Brand Impact – so partners can rest assured that it meets industry standards in terms of brand influence. Efficiency and credibility.

Display ads: With MOAT and DoubleVerify, TikTok will provide partners with a clearer view of invalid traffic and views on the platform.

Brand Security and Sustainability Tools: With IAS, OpenSlate and Zefr, TikTok continues its efforts to ensure brand campaigns run alongside brand-appropriate content.

Filtering: TikTok gives advertisers more control over where they want to display their ads and feel more confident on the platform. Gloul Tik Tok complies with the GARM Brand Safety and Sustainability Framework to meet global standards in the field.

Introducing “TikTok Shopping” – where community, entertainment and commerce meet in one place:

Our highly interactive and authentic society has changed and redrawn culture in general, and in many ways. As TikTok continues to ignite curiosity about product discovery, the community on the platform is driving an innovative movement in the world of marketing and retail.

Content creators honestly share their reviews of products and purchases and showcase the brands they have discovered and liked on the platform. Now, brands of all sizes, old and new, are turning to TikTok to reach and connect with their communities.

To further empower brands and merchants to create authentic and valuable communication with their beneficiaries, we introduced TikTok Shopping, a suite of solutions, features and advertising tools that enable brands and merchants to engage meaningfully with their customers:

Direct Integration: Merchants can benefit from the full commerce experience with the ability to upload products and manage everything from shipping to fulfillment and point of purchase.

Partner Integration: For merchants who enjoy working with an external trade partner of their preference, Shopify, Square, Ecwid and PrestaShop are now available on the platform. WIX, SHOPLINE, OpenCart, and BASE are also expected to be available soon.

Product Links: Brands can highlight one or multiple products directly from a spontaneous video on TikTok, which leads users to instantly view the product detail page.

Live Shopping: Brands can communicate directly with their community in real time and share dynamic links to products and services at the same time.

Group Ads: Brands can embed custom, swipeable product cards in their In-feed video ads.

Dynamic Display Ads: Brands can offer users personalized and targeted ads based on users’ interests.

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