“Video Marketing is no longer a separate entity or an option for your business,” says James Wedmore, a video marketing expert. “The video is an effective form of communication that needs to be integrated into every aspect of your current marketing efforts.”
Whatever the plans, strategies or goals you set to promote e-marketing in your business, will not be as effective as appropriate, or appropriate unless it is primarily video marketing, which is now one of the most common forms of content marketing, That video marketing will continue to rise during the coming months as one of the most influential trends, according to many statistics, the most important of which:
✦ By 2020, online videos will account for more than 80% of total Internet user traffic.
✦ 78% of people watch online videos every week, and 55% watch online videos every day.
✦ 55% of people are more interested in using videos – more than all other content types.
✦ According to Google, 40% of the generation of the Millennium generation trust the content of the video on YouTube; 60% say that the videos they saw changed their view of the world.
✦ Users watch more than 500 million hours of video per day on YouTube.
✦ 100 million hours of video are watched every day on Facebook.
✦ 500 million people watch videos on Facebook every day.
✦ Snape users watch 10 billion videos a day.
✦ 82% of Twitter users watch the video content on Twitter.
If you are thinking of starting to use video marketing, or want to improve your performance in this area, we will give you in this article 10 tips to help you in that.
Types Of Video Marketing
Video Marketing includes many of the types that you can use in your digital marketing strategies, including:
Video blogging: Visual blogging is a form of blogging where video is the tool in which ideas can be presented, where most or all of the content is in video format.
Video Interview: This type of video marketing is used to interview with influencers, experts to talk about products or services, or decision makers in the company.
Educational videos: Provide educational materials that are useful to the public, certainly related to their services or products, often a way of explaining how to use a product or service.
Presentation video: Display information, data, results and research in the form of a presentation, but instead of PowerPoint or other tools, but using video.
Video Experimental products and reviews: In this type, you can create product demo videos, try to use them by a customer or an influencer, and provide comprehensive parallel profits reviews.
Customer Testimonials: In this type of product, you can submit material to share customers‘ experiences or product testimonials.
Live broadcast recordings: Transfer of events or promotions from a brand-sponsored live broadcast to one or more social platforms: YouTube, Facebook, Twitter, etc.
Video ads: Includes videos to promote or market a product or service, very similar to television ads, but the difference is that they are published on the Internet and are shorter in duration.
10 Secrets Of Super-Successful Video Marketing
Make the content that people want to watch
Videos are streaming across all networks every second, and there’s a big race to grab users’ attention. If you’re content marketing, offering compelling, compelling content with the same rule as video marketing, focus on the value you offer to your customers.
The video consists of three basic elements: content, image and sound effects. It is essential that the quality of the three elements be integrated to provide professional marketing video content. Do your best to ensure high quality video production. Users enjoy watching, sharing with friends or even downloading and keeping it. Of people today trust colleagues’ recommendations about company ads.
The beginning is pivotal
The first 10 seconds of video are enough to keep users watching or closing to another content, according to Visible Measures research, 20% of viewers will skip watching the video in 10 seconds or less, if not noticeable, make sure that those 10 seconds Attractive, interesting and sufficient to attract them.
Do not follow but add a value
Promotional videos can be used directly for your products or services, but the most engaging videos are those that add something new, valuable or knowledgeable to viewers rather than clearly focusing on the product and its benefits.
Make it short
Users on the Internet do not have much time to watch long clips, the constant flow of information, and the huge crowd of clips on each platform. Experts recommend focusing on creating short, beautiful, effective, and useful videos instead of long ones. The ideal length of the video today is about one minute, and the longer the length of the videos, the higher the rates of stopping it.
Make it mobile-friendly
In 2018, the number of mobile users reached 5.135 billion, an increase of 4% year-on-year. With the number of people using mobile phones to surf the Internet, it will be necessary for videos to be compatible with smart phones and are downloadable and enjoyed on mobile devices.
Good video appearance
Just as you seek to improve your content written on search engines it is also necessary to seek to improve the appearance of the video on the search engines by choosing the title of the catalyst and carrying the most searched keywords.
Be the merrier
Users do not want to see a boring video, and users prefer fun, interactive videos with humor and innovative or inspiring ideas.
Use Call to Action
Like other forms of content, users should know exactly what you want them to do after they have finished viewing the section, using words that urge them to take a specific action such as: Visit our Parallel Profits Website, subscribe to the channel, etc.
Do not just design beautiful, useful, or fun video, video should be widely shared on the web, on your website and ask your followers to share it, to achieve the expected results, record the most widespread and lead to further promotion.
Do you have other tips on video marketing? Share your tips in comments as well!